THE BUSINESS OF THEATRE - A Blog

Strategies on running your  theatre company, production or personal career.

Link to the Title below to read and submit your comments.  To submit Business Blog ideas, or full blogs on spec email LocaltheatreNY@gmail.com

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WHEN MARKETING ACTUALLY WORKS!

By Roger Gonzalez 

Times Square, New York - When I first met playwright Dara Frazier-Harper and her husband, director David Allen Harper to discuss the marketing of their play, Shades of War... (CLICK HERE TO READ THE FULL BLOG)

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WHEN MARKETING SUCKS AND NO ONE IS THE AUDIENCE!

By Roger Gonzalez

No, it’s not just some clever title. These were actually the words of one very pissed off actor who expressed her frustration at working for months on a very involved and difficult comedy only to discover that on the show’s opening weekend barely a dozen people showed up...(CLICK HERE TO READ THE FULL BLOG)

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